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Easy, Effortless Beauty For Everyone

I super love this brand! The tints are non drying and so so pigmented! The packaging is aesthetically pleasing and the seller was so sweet!

~ Bea Sarita

Allen Cosmetics makes affordable look sexy, effortless + classy!

~ Nina Yu-Asensi

I fell in love the moment I opened the box. It looked so elegant. The polish smelled good, too!

~ Shopee Customer

Self-care first, always. ♡

Our Purpose

Our Mission

“Real beauty is to be true to oneself.”

Laetitia Casta

“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.”

Roy T. Bennett

“A positive attitude from you tends to produce a positive attitude toward you.”

Deborah Day

"It is not how much we have, but how much we enjoy, that makes happiness."

Charles Spurgeon